Facebook and Social Media Strategy
Posts for the average Facebook brand page are now being seen by less than 10% of their audience! For example, if you spent time, money and effort to build your Facebook following to 4,000 people, that means now each post you make is going to be seen by less than 400 of them. Facebook has a solution for this though…you can pay them money and then they will show your post to more people. That doesn’t quite seem ethical though, does it? First you spend money to build your following on Facebook, and then you spend even more money to reach the following you worked so hard to build? It’s no wonder so many business owners, like Cuban, are upset and considering leaving the platform. So, is it time for you to close your Facebook page? Here are three important things to consider:
Where is Facebook going? This seems to be a big issue, especially for non-profit organizations which don’t have products to sell and therefore don’t have a big marketing budget.
Facebook seems to be aware of this trend: http://allfacebook.com/news-feed-ranking-algorithm-aug-6-press-event_b122953